Is Crazy Ex Out of Steam?

I started streaming Crazy Ex-Girlfriend ( a.k.a. CXGF) on Netflix on Saturday night. The “Sexy Getting Ready Song” was refreshingly accurate. I was hooked after that. However, by episode 15, my interest took a dive. I’m afraid that much like my beloved The Good Wife, CXGF might be trapped in its name. Could it have hit the repetition wall–the dreaded point where the premise dies and the show must end–in the middle of its first Continue reading

Convergence Breeds Convergence: Crossover in CBS’s Supergirl

Laura Prudom writing in Variety’s March 22, 2016 article, “Supergirl’ Meets ‘The Flash’: Stars Take Us Behind the Scenes on the Crossover (EXCLUSIVE)” reveals the economic convergence involved in such event programming. Henry Jenkins defines various forms of the post-network phenomena of convergence, the economic variety consisting of the ownership of different forms of media. Conglomeration has been ramping up for decades since the deregulation of Fin-Syn’s abolishment. The significance of conglomeration in the post-network age lies in the potential for what Jenkins terms “transmedia exploitation of branded properties.” When companies have ownership in multiple channels, they have greater incentive and ease in engaging in cross-promotion and synergy among those holdings. By exposing the economic convergence involved in the Supergirl/Flash crossover, I will show how convergence can breed convergence, allowing shows to benefit from post-network fragmentation.

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